Blog (2010)

For a long time (2007-2012), I ran a blog here at hiwiller.com that got a lot of game designer traffic. One post I made called “If Mario Was Designed in 2010” went viral and was reposted on Kotaku, Kottke, Boing Boing, and made all the aggregators at the time. It was a critique of game design practices in 2010. It was so persuasive that Mark Zuckerberg referenced it (and used an image from it) in his F8 keynote address the following year. It was simply a series of UI snippets I threw together quickly in Photoshop.